In 2013, Peter Beard and Lai Lai Wong founded Healthygums Pty Limited and began importing and distributing Systema’s range of oral care products in Australia. The Systema brand is the No. 1 oral care brand in Japan, which speaks to the high quality of their products.
They focused on building brand awareness and customer trust in dental surgeries, which paid off as dentists and dental hygienists began switching to Systema’s Gum Care toothbrush.
The smaller brush head and patented 0.02mm super tapered bristles of the Gum Care toothbrush have made it a bestseller among dental surgeries.
In 2020 the Systema Gum Care Compact Head toothbrush became available in Woolworths stores. Priced at $5.00 per toothbrush, the Gum Care toothbrush has gained a loyal following due to its effectiveness and gentleness on the gums.
Healthygums Pty Limited has expanded its Systema product range and reach to selected pharmacies too. With Systema’s status as the No. 1 oral care brand in Japan, it’s clear why their products are so highly regarded.
Systema is a brand of toothbrushes and oral care products developed by LION Corporation, a Japanese company established in 1918. LION also produces personal care, household, and pharmaceutical products. Systema toothbrushes are designed with patented bristles that effectively clean teeth and is gentle on gums.
LION is a trusted brand and a household name in Japan. They also have a strong presence in various countries worldwide. Lion also exports its products to overseas affiliates. The business is divided into the consumer products business, the overseas business, the industrial products business, and others. The major overseas markets are Thailand, South Korea, Taiwan, Hong Kong, Singapore, China, and Malaysia.
For more information about LION Corporation and Systema products, please visit their official website https://www.lion.co.jp/en/
Released to the market in 1993 in Japan, with Lion’s proprietary super-tapered bristles, they have been the No. 1 * selling brand in the toothbrush market in Japan for 11 years due to their high level of customer popularity.
The bristles are made from high-grade PBT (polybutylene terephthalate), more durable than ordinary nylon bristles. In addition to its unique 0.02mm patented super-tapered tips of the bristles that are soft and gentle for gum care, Systema’s range of toothbrushes also feature a smaller compact brush head size.
*Based on Japan’s INTAGE SRI Retailer Tracking data Oral Care Category Value Sales CY 2020
Here at Healthygums, you can be sure that we know our toothbrushes! In fact, we know them so well that we bring you only the best. It was love at first brush with its 0.02mm bristles that got right into the periodontal pockets, leaving our teeth clean and fresh. We want you to feel the same!
Healthygums Pty Limited is a family business based in Newcastle. Our story began in 2013 when founders Peter Beard and Lai Lai Wong noticed the absence of soft bristle toothbrushes in the market.
Gum Care is essential to our overall health. Not looking after your gums can lead to the risk of health problems.
Early symptoms bad breath, gums bleeding even with gentle tooth brushing, red and swollen gums.
Using the Systema Gum Care Toothbrush can reach in between your teeth for a deeper, more gentle clean on your teeth and gums.
Dental surgeries have been one of our main distribution channels since we began this journey. Since introducing the SYSTEMA brand to them, they have become converts and would highly recommend that you get one for your oral hygiene routine too.
SYSTEMA is the number one oral hygiene brand in Japan under Lion Corporation – a popular household product name among Japanese households. Lion Corporation is a public listed company in Japan and one of the top manufacturers of personal care products in Japan. They are constantly innovating, making sure that their customers gets the best care for their gums!
Systema, the Gum Care Expert - Healthy Gums for a Healthier You.